Kerala Blog Express Enters Season 3

Bloggers from Brazil to Belgium and Spain to South Africa took part in the Kerala Blog Express Season 3 that began last day. Kerala Tourism Minister Shri A P Anilkumar flagged off this year's edition at the Mascot Hotel, which witnessed the participation of 30 leading bloggers from 25 countries.

Launched in 2014, Kerala Blog Express is a two-week long road trip that targets the most influential bloggers in the global travelling community, who will share their experiences with readers, recommend destinations and also act as travel agents.

"I hope that this year will be even more successful and will further help in promoting tourism," said Shri Anilkumar, Tourism Minister.

This year, the participant registrations hit a new high with more than 1,000 bloggers from 66 countries registering for the event. The selection of participants is made by travelling enthusiasts themselves online by voting for their favourite bloggers. Those who get the highest votes are chosen.

The 30 participants of Season 3 were selected on the basis of factors such as nationality, number of votes they received, social media reach and quality of the blog.

"The presence of Keralites are felt across the globe, likewise we want the world to come to Kerala for exploring the beauty of the state," said Kerala Tourism Secretary Shri Jyothilal.
"The bloggers through this trip will get to know the Kerala products like Kathakali, Sadya, and Village experience" said Kerala Tourism Director Smt TV Anupama while introducing the bloggers at the flagging-off ceremony. "The two-week travel plan that ends on February 28 covers major tourist destinations from Thiruvananthapuram to Wayanad," she added.

The bloggers shared their joy and excitement on being the part of the Blog Express. Nidhi Thakur from Himachal Pradesh, the only Indian Blogger said that she is very eager to explore Kerala that was familiar to her only through movies with the picturisation of songs with dance sequences.

Kerala Blog Express Enters Season 3 Kerala Blog Express Enters Season 3 Reviewed by Welcome Kerala on 14:16:00 Rating: 5

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