Kerala Tourism Department conducts successful road show campaign in major Australian cities

To tap deeper into what is the sixth biggest tourist market for the state, Kerala Tourism conducted high-energy road shows in Australia advertising the best of ‘God’s Own Country’ in the hub cities of Melbourne and Sydney over the past week.

The road shows – held after a gap of two years – each saw attendance from around 70 leading wholesalers, tour operators and travel agents from these cities, generating significant interest in both new and established offerings in Kerala. With inbound tourism from Australia on the uptick – accounting for 35,244 foreign tourist arrivals in 2015, the campaign was particularly timely ahead of the official start to the tourist season in November.

Buyers making inquiries at a seller stall during the Kerala Tourism road show in Melbourne

Kerala Tourism Director Shri U.V. Jose led a strong delegation that included representatives of 12 major players from across the state’s tourism trade industry. The participating trade partners included Abad Hotels & Resorts, CGH Earth, Chalukya Grace Tours Pvt. Ltd., Discover Kerala Holidays, Eastend Hotels & Resorts, Intersight Tours & Travels (P) Ltd., Kumarakom Lake Resort, Marvel Tours Pvt. Ltd., Pioneer Personalized Holidays and Spice Routes.

The award-winning promotional film, The Great Backwaters, which showcases life in and around the state’s legendary backwaters through stunning aerial and underwater photography, was screened at the event. The event also featured interactive sessions including ‘Go Kerala’ contests.
Kerala Tourism Department conducts successful road show campaign in major Australian cities Kerala Tourism Department conducts successful road show campaign in major Australian cities Reviewed by Welcome Kerala on 19:15:00 Rating: 5

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